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Universalyst: A Platform for Emerging Artists and Their Audience
Universalyst is presented as a novel business model designed to connect undiscovered artists with a global audience. The core concept revolves around creating a community, both online and offline, where artists can gain exposure, collaborate, and monetize their work, while consumers can discover and support emerging talent. The presentation outlines the problem, the proposed solution, the target market, and the business strategy.
Identifying the Problem and Solution
The presentation identifies a gap in the market: a lack of credible platforms that authentically support emerging artists. It argues that existing platforms often lack the personal touch and community feel that artists and audiences crave. Universalyst aims to solve this by fostering a bottom-up approach, built on trust and collaboration.
- -**Problem:** Many talented artists struggle to gain recognition and financial stability.
- -**Need:** An audience eager to discover the next big thing.
- -**Solution:** Universalyst creates a community that connects artists and audiences, providing a platform for exposure, collaboration, and monetization.
The proposed solution involves a multi-faceted approach that combines a virtual platform with real-world experiences. The website will showcase video content of Universalyst-curated artists, while quarterly projects in various cities will feature pop-up shops, studios, and smaller-scale events. These events serve as brand communication, story generation, and a key driver of artists towards the virtual platform.
Target Market and Market Analysis
The presentation identifies a gap in the market: a lack of credible platforms that authentically support emerging artists. It argues that existing platforms often lack the personal touch and community feel that artists and audiences crave. Universalyst aims to solve this by fostering a bottom-up approach, built on trust and collaboration.
Artists
Anonymous artists, graffiti/mural artists, music artists, artistic inventors, music producers, DIY crafters, food and beverage creators.
Consumers
Early adopters who are influenced by artists and innovators.
The market analysis draws inspiration from existing entertainment platforms and highlights the potential for growth in the emerging artist segment. It cites examples of competitors who have received significant funding, suggesting a proof of concept for this business model. The presentation estimates that early adopters represent 15% of the global population, with the potential to grow to 45% as the platform gains wider awareness.
Business Strategy and Revenue Model
The business strategy centers on facilitating relationships between artists and audiences, creating communities both physically and online. The quarterly projects in various cities will be accompanied by pop-up shops and studios, and smaller-scale projects. These functions serve as the brand/lifestyle communication and story generator. More importantly, it is the driver of artists towards the virtual platform. This is a key differentiator. This personal touch point for artists is an advantage in driving gallery adoption.
Key Differentiator:
The brand-driven collaboration filming experience for the artists. This authentic personal touch will give the artists a feeling of trust through natural interaction on the film set. The competitors do not offer this to the artists.
The revenue model is based on several streams:
- -**Site Sales:** A small percentage of sales generated through the platform.
- -**Relationships Brokered:** Fees for connecting artists with collaborators and business opportunities.
- -**Audience Data Metrics:** Selling anonymized data on user behavior and preferences to advertisers.
- -**Ad Revenue:** Redefining internet advertisement through the artist/corporation match model.
The presentation emphasizes the importance of artist incentives in driving revenue. By offering unprecedented opportunities for exposure and monetization, Universalyst aims to attract and retain top talent.
Brand Communication and Marketing
The brand communication strategy focuses on authenticity and community building. The mission is to be a part of the story, not THE story, helping to push others forward, to discover or be discovered.
Marketing Channels
- -Web platform
- -Excerpts of content on free internet video channels/social media
- -Pop-up shops
- -Artistic Guerrilla campaigns
- -Live collaborations
The presentation highlights the importance of live collaborations in driving artists to associate with the brand and adopt galleries on the virtual platform.
Organizational Structure and Team
The presentation describes a fully horizontal and collaborative organizational structure. Employees work on tasks based on their inspiration and skills, creating "buy-in" and an "inspired/happy" workforce. The team is a special combination of members.
Team Members
- -Seasoned video producer
- -Journalist
- -Talent/event director
- -Marketing/sponsor director
- -MBA in strategic design & foresight
- -Online marketing manager
Prototype and Curation Model
The presentation includes a "Problems/Needs Tree System" that illustrates the relationship between the offer, the brand communication, the virtual platform, the revenue engine, and the artists & consumers.
Curation Model
- -Genre 1: Philly filmed artists given 18 invites
- -Genre 2: Detroit local artists given 18 invites
Strategic Design and Empathy
Empathy
The business model was built by observing artists collaborating and through interviews & research, empathy points were created.
Problems/Needs Tree System
The presentation includes a "Problems/Needs Tree System" that illustrates the relationship between the offer, the brand communication, the virtual platform, the revenue engine, and the artists & consumers.
- -**Live Tree:** Brand communication.
- -**Virtual Tree:** Revenue engine.
- -**What Problem Does It Solve:** Fostering a live and virtual community of emerging independent artists with extreme talent, in all disciplines. Creating connections by leveraging networks. Cultivate, business opportunities through collaboration, and offering mass audience.
Conclusion
In conclusion, we at Universalyst are excited to present our comprehensive plan for creating a platform that connects emerging artists with a global audience. By combining a virtual platform with real-world experiences, fostering a strong sense of community, and offering innovative revenue models, we aim to address the challenges faced by undiscovered artists and provide a valuable service to consumers seeking to discover new talent. Our focus on authenticity, collaboration, and artist incentives sets us apart from existing platforms and positions us for success in the rapidly evolving world of online entertainment.
We believe live collaborations will play a crucial role in encouraging artists to associate with our brand and adopt galleries on our virtual platform.
We are committed to ensuring that our community thrives by providing fair incentives that reward creativity, participation, and collaboration.
We believe live collaborations will play a crucial role in encouraging artists to associate with our brand and adopt galleries on our virtual platform.
Regarding our advertising revenue model:
- - Creators will receive 95% of the advertising revenue, while Universalyst will retain 5%.
- - For collector transactions, collectors will receive 70% and creators will receive 30%.
We are committed to ensuring that our community thrives by providing fair incentives that reward creativity, participation, and collaboration.
Artworks
Discover a curated collection of original artworks from talented artists around the world. Whether you’re looking to add character to your home or find the perfect gift, our platform makes it easy to buy and collect art you love.